Overview

As the brand designer for Lever.Social, an experimental DeFi leverage platform, I crafted a bold and research-driven visual identity and social media strategy to engage early adopters and crypto researchers.

Design Approach

🔹 Branding & Identity – Developed a sleek, data-driven aesthetic with futuristic typography and a color scheme reflecting risk, innovation, and transparency.

🔹 Social Media Design – Created high-impact visuals and motion graphics to simplify complex research findings, making DeFi leverage mechanics more accessible.

Impact

🚀 Established a distinct, research-focused brand presence in DeFi.
🚀 Increased engagement with clear, data-centric storytelling.
🚀 Built a flexible design system adaptable to evolving research.

📌 Skills & Tools: Brand Design | Web3 Branding