As brand designer for Lever.Social, an experimental DeFi leverage platform, I developed a visual identity and design system to support a research-focused product and its digital presence. The goal was to create a clear, recognizable aesthetic suited to technical audiences and early adopters.

Process

I designed a visual language built around structured typography, a restrained color system, and data-driven graphic elements. The identity was created to communicate clarity and precision while remaining flexible across product and communication materials.

For social and research outputs, I developed visual templates and motion assets that translate complex DeFi concepts into accessible graphics. The system supports consistent presentation of research findings and platform updates.

Outcome

The project established a distinct visual presence within the DeFi space and introduced a scalable design system for ongoing research communication and product growth.