Overview

As a lead creative designer, I led the rebranding of Chorus One, one of the most trusted blockchain validators, redefining its digital identity, brandbook, social media presence, and event branding. The goal? To create a modern, cohesive, and future-proof brand that reflects its leadership in the staking ecosystem.

Design Process

🔹 Brand Strategy & Identity – Developed a refined visual language, typography, and color system that embodies trust, innovation, and decentralization. The brandbook set clear guidelines for digital and print consistency.

🔹 Social Media & Digital Presence – Revamped assets with a bold, high-contrast aesthetic, engaging motion graphics, and a minimal yet impactful design approach to improve brand recognition.

🔹 Event Branding – Designed immersive booth experiences, merchandise, and keynote visuals for major Web3 conferences, ensuring a striking presence in the blockchain community.

Impact

🚀 Strengthened brand recognition across Web3 platforms and events.
🚀 Increased engagement on social media with a refreshed, dynamic visual identity.
🚀 Delivered a scalable brand system adaptable for future growth.

📌 Skills & Tools: Brand Design | Creative Direction | Web3 Branding