Overview

As the lead brand designer for Katacult, a prominent online media and ticketing platform in Ukraine, I spearheaded the development of a vibrant and cohesive brand identity. Katacult specializes in promoting and selling tickets for a diverse array of events, including concerts, parties, and cultural gatherings, aiming to become the go-to hub for Ukraine's dynamic event landscape.

Design Approach

🔹 Strategic Naming & Identity – The name "Katacult" merges "kata," a term from traditional Eastern martial arts symbolizing rhythmic movement akin to dance, with "cult," reflecting a dedication to music and communal experiences.

🔹 Vivid Visual Language – Employed a bold color palette dominated by orange and black stripes, creating a striking and memorable visual presence.

🔹 Minimalistic Symbolism – Designed a minimalist logo resembling a cross, symbolizing the unifying power of music and events.

Impact

🚀 Enhanced Brand Recognition – The distinctive visual identity and strategic branding have solidified Katacult's position as a central figure in Ukraine's event industry, making it a trusted source for event information and ticket sales.

🚀 Community Engagement – The cohesive branding strategy has fostered a sense of community among event-goers, encouraging increased participation and loyalty to the platform.

🚀 Cultural Documentation – Collaborated on projects like the "Книга легендарних вечірок України" ("The Book of Legendary Parties of Ukraine"), preserving and celebrating the rich history of Ukraine's club culture.

📌 Skills & Tools: Brand Strategy | Visual Identity Design