As lead brand designer for Katacult, an online media and ticketing platform in Ukraine, I developed a visual identity system for a platform focused on concerts, parties, and cultural events. The goal was to create a recognizable brand that reflects energy, movement, and community.

Process

I shaped the naming concept and visual language around rhythm and collective experience. The identity uses a bold orange-and-black palette and a minimal logo mark designed for strong recognition across digital and print materials.

Outcome

The brand established a consistent visual presence across the platform and event communications, supporting Katacult’s growth as a recognizable hub within Ukraine’s event scene. The project also extended into cultural initiatives documenting local club history.